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  • Market and user research
  • Competitive analysis
  • Positioning development
  • Marketing strategy creation

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  • Conduct customer, market and competitive analysis — this includes analyzing market and competitive data, financials, sales and customer data, and product usage data (behavioral analysis). With this information, you would identify key improvement areas and opportunities for your product, marketing, and business and then create documents or presentations to communicate these ideas.
  • Acquire and synthesize customer insights — this includes…


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This outbound (product) marketing plan would include:

  1. Marketing Channels — what channels will you be using for your marketing? Paid media? Social? Public relations? Influencers?
  2. Marketing…


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Let’s start by revisiting What is Product Marketing:


Product marketing certificates from the Product Marketing Bootcamp course
Product marketing certificates from the Product Marketing Bootcamp course
Certificate from the Product Marketing Bootcamp (plus LinkedIn profile addition)

Why was a product marketing certificate valuable to them?


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Melinda Chung

Product marketing leader. 15 yrs in big tech & startups (currently Adobe). Founder, Product Marketing Bootcamp. Get my 5 rules for PMM success → bit.ly/pmmrules

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